Blumen Group S.p.A., the Italian market leader for the production and sales of seeds for the hobby and professional sectors as well as nutritional and plant care products, controlled by the fund IGI Investimenti Quattro (managed by IGI SGR S.p.A.) and Atlante Private Equity (managed by IMI Fondi Chiusi SGR S.p.A.), has acquired the totality of the share capital of Samen Mauser A.G., long-standing Swiss producer of seeds, bulbs and gardening products.

With the most extensive range of flower and garden seeds, as well as a vast portfolio of plant care, cosmetic and nutrition products, Blumen today is a leading made-in-Italy horticulture and gardening brand. The last few years having been particularly important for the growth of Blumen, with the consolidation of companies and brand leaders in the sector, in Italy and abroad, reaching a consolidated turnover of over € 40 million with this latest acquisition.

Samen Mauser, founded in 1820 and based in Winterthur, has a turnover of over € 6 million and a vast product portfolio which includes flower and vegetable seeds, bulbs and garden products.

“ We are proud to welcome Samen and their workforce into the Blumen family. The acquisition of Samen is a functional and logical step in the development plan of Blumen to become a European level market leader, expanding its product portfolio and making the most of commercial synergies” says Roberto Tencani, Managing Director of Blumen.

“This latest acquisition by Blumen confirms the initial investment strategy in Blumen which saw it as an ideal platform for development. It lays the foundations for a further phase of expansion and consolidation in the sector at a European level. With a turnover of more than € 40 million, Blumen is one of the principal players in Europe,” comments Angelo Mastrandrea, Partner of IGI SGR S.p.A.

For this acquisition Blumen was advised by Vitale & Co S.p.A. for the financial aspects and by the law firm DV.